Software Developer Got TikTok Following by Testing Algorithm Theories

  • Felecia Coleman is a previous software developer who aided create the app for a key US bank.
  • She’s attained a TikTok adhering to by testing her theories all over the platform’s algorithm.
  • In a few months, she’s grown her account to above 245,000 followers.

Felecia Coleman, a 30-12 months-previous previous software package developer, has spent the last number of months systematically hypothesizing and screening theories about TikTok, and in the system has grown her web site from to 245,000 followers.

In excess of the past month, Coleman has been sharing insights and theories she has about TikTok. Even though she has not been equipped to verify those theories with TikTok, her followers are keen to know additional about the platform’s mysterious algorithm. Coleman thinks her TikTok expansion has been assisted by her emphasis on variables like engagement ratios, frequency of submitting, and movie size.

A spokesperson for TikTok did not right react to Coleman’s theories, but directed Insider to the firm’s site publish about its suggestion program.

The post suggests tips are “centered on a variety of variables,” which consist of “person interactions” “video clip information and facts” like “captions, sounds, and hashtags” and other inputs.

Coleman thinks posting often, and likes and remarks, helped her attain a pursuing

Screenshot of Felecia Coleman's TikTok grid

TikTok / @FeleciaForTheWin

Coleman did not immediately discover good results on TikTok.

“I first downloaded TikTok in November 2021, and I went into it with a strategy that I desired it to do the job. I was publishing outfits, I was exhibiting my apartment, I needed to hold it tremendous simple,” Coleman reported, introducing that at very first she posted a video clip or two a day, and averaged about 100 views for each online video. “But practically nothing was doing the job.” 

Then, in mid-January, she claimed she stumbled on yet another user’s online video on her For You web page that proposed publishing about 10 videos a working day to speed up the course of action of the algorithm flagging or locating your movies. She said she began dedicating 4 several hours a working day to earning and posting 10 video clips, and was flabbergasted that it seemed to perform.

“In two months I had 10,000 followers,” she said. “I was shocked. Soon after that, I started to assume about [growth] intentionally.”

When questioned, the TikTok spokesperson pointed to a enterprise site titled “5 strategies for TikTok creators” that states submitting frequency will not effect — positively or negatively — how a online video is chosen for the FYP. 

“The quantity of movies you publish won’t effect how your information is proposed in the For You feed, and sights fluctuate from movie to movie,” the site states.

Nonetheless, statistically talking, putting up much more videos signifies a larger probability of receiving on the FYP. Which is primarily legitimate if TikTok just isn’t punishing you for publishing usually.

Coleman also thinks engagement ratio is a critical aspect in the algorithm and that the sights-to-likes ratio demands to be at least 10% and likes-to-feedback requirements to be at least 2% for a put up to unfold greatly.

Coleman normally takes a developer’s strategy to TikTok 

Coleman earlier worked on an app at a massive US bank, where by she reported the crux of her career was shifting and screening different codes.

She’s utilized this considered process when tests what functions on TikTok, which includes all around video clip length.  

In earlier months, she claimed her movies in excess of two minutes extensive appeared to perform much better than videos less than a person moment very long. Nevertheless, in the previous couple months, she stated she’d witnessed a dip in views in her movies above two minutes, while her videos underneath just one minute had gained sights.

“As my next bought bigger I slice again, and I commenced doing two or a few video clips a working day all of them are above two minutes lengthy,” she reported. “But over the final a few weeks, none of individuals films were about receiving 10,000 sights. So I claimed, ‘Let’s do an A/B test.'”

She started putting up two videos on the similar topic: one near to three minutes extended, and a different less than 1 moment very long. She stated the a single that was under a single moment acquired 17,000 views, although the lengthier just one acquired much less than 10,000 sights.

When asked about this observation from Coleman, the TikTok spokesperson mentioned “enjoy time” — relatively than size — was a better identifying aspect in whether a online video gets pushed to the FYP, pointing to this line in the enterprise web site: “Our suggestion procedure can take look at time as a signal that end users are taking pleasure in your content material.”

Over-all, mainly because Coleman has created a sizable viewers in a shorter time, she reported she reduce again on the advancement screening and is exploring how she can pair her qualifications in coding with her newfound highlight on TikTok.

“Folks emailing me expressing they would pay back me just to explain to them every thing I know,” she explained, laughing. “I was like, sure, but I am not a TikTok advertising and marketing man or woman. I am a software engineer that has a point of view.”