September 30, 2022


Technology Forever Acquires Primary Agency ERP Developer, Benefit Computer software

FT. Value, Texas, Jan. 19, 2021 /PRNewswire/ — Today,, a major programmatic system for CTV, addressable and cellular advertising, declared that it has obtained The Edge Program Corporation, LLC. The acquisition results in a groundbreaking mixture of best-in-class attributes and solutions accessible to the promoting business with improved workflow across all media sorts, from planning and purchasing, monitoring, accounting and reconciliation. The combined corporation will serve around 1,000 promotion companies and media shopping for companies with nearly 400 workers.

The acquisition of Edge accelerates’s vision of offering built-in omni-channel workflow that aids advertising businesses and other media shopping for corporations carry out each far more effectively and effectively. As a leading omni-channel demand facet system, has prolonged assisted agencies buy programmatic media in the most productive way. In the same way, Gain has a 40-year record of serving to companies and models optimize functions with their robust and function-prosperous task administration, media administration and accounting program suite.

The integration of the companies’ remedies will reduce many ache points and improve performance and profitability for their joint purchasers by:

  • Centralizing task administration, inventive proofing and source administration processes.
  • Consolidating and simplifying the media setting up, shopping for and reconciliation processes whilst guaranteeing accuracy and auditability.
  • Automating media obtaining throughout the two electronic and traditional media types.
  • Streamlining all important operational procedures with strong accounting options developed especially for organizations and media obtaining corporations.
  • Offering essential management information and facts, media delivery and general performance, multi-channel visibility and other operating metrics in authentic-time.
  • Eradicating various facts entry factors, siloed details and costly faults.

“We are really psyched to welcome the Gain group to Jointly we will proceed to concentrate on earning our prospects far more profitable by offering built-in omni-channel workflow throughout the two regular and digital media, as nicely as continuing the enhancement of Advantage’s suite of agency management computer software,” reported Frost Prioleau, CEO of “We welcome the full Gain workforce to and appear ahead to functioning collectively with this talented team.”

“This acquisition demonstrates our joint motivation to supporting companies with centralized alternatives for running all media sorts, and specially highlights our concentration on offering innovative tools for handling broadcast and digital media,” stated Ellen Coulter, President of The Advantage Software package Company. “It also furthers our initiatives to provide a strong, all-in-one particular alternative for complete company management, in all parts of functions, with a concentration on the long run.”

To discover a lot more about what this acquisition can do for your agency or media getting organization, please e-mail [email protected].

For much more info about’s system and capabilities, please visit

For extra information and facts about Advantage Software program and abilities, you should take a look at

About is the chief in programmatic marketing constructed for the precision and scale of CTV, addressable, and cell advertising and marketing. functions with the world’s biggest consumers of promotion, which include multi-place manufacturers, agencies, neighborhood media teams, networks, and trading desks. With more than 130,000 active daily campaigns operate by a lot more than 30,000 energetic advertisers,’s purchasers are capable to supply overall performance on significant volumes of strategies and supply deep insights into their dynamic audiences, bringing them 1 phase nearer to genuinely personalised, a person-to-one particular internet marketing.

About The Advantage Software package Firm, LLC
Gain is the major provider of enterprise-level software package exclusively developed for marketing companies and promoting organizations. Advantage automates all factors of accounting, billing, project administration, digital asset administration, artistic proofing, and media administration with the certain requirements of organizations and their consumers in mind. Robust and customizable modules are fully integrated to streamline procedures, make sure accuracy, and supply fantastic administration reporting. Advantage Computer software is headquartered in Mooresville, North Carolina.

Media Get in touch with:
Katie McGovern
Shift Communications for
[email protected]

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