June 29, 2022


Technology Forever

Realme is the star of a recovering India smartphone sector

Credit rating: Dhruv Bhutani / Android Authority

  • India’s smartphone marketplace bounced back again in late 2020 right after battling during the COVID-19 pandemic.
  • Realme was the spotlight, with its share rising inspite of rough ailments.
  • Samsung and Xiaomi endured as a result of a great deal of the year.

The COVID-19 pandemic has been tough on mobile phone profits, but there is proof of a turnaround… for India, at the very least. Each Canalys and Counterpoint have established that India smartphone shipments sank a little bit total in 2020, but that there was a resurgence in the 2nd fifty percent of the 12 months as vital firms claimed market share.

The two analyst groups saw specifically strong double-digit expansion in the extremely final quarter of the yr — Counterpoint estimated a 19% hike in shipments, while Canalys suggested a extra conservative 13% strengthen. A write-up-lockdown surge, articles intake and remote education and learning assisted fuel demand, Counterpoint explained. It also assisted that the Diwali competition in mid-November prompted a spike in telephone getting by way of Oct.

india smartphone market share q4 2020 counterpoint

Selected companies fared superior than other folks, having said that. Realme was the big winner in India, climbing to 13% marketplace share for all of 2020 — a 24% expansion as opposed to 2019. Other Chinese makes didn’t fare really as perfectly, but it was apparent India’s dispute with China was not hurting at minimum some cellphone makers.

Apple also had a banner fourth quarter thanks to the Iphone 12 launch, Counterpoint said, with its “best ever” India shipments, or 1.5 million. OnePlus also watched shipments double during that time period many thanks to the Nord line.

Study additional: The finest Android smartphones in India

Some of the most important names observed their India marketplace share stall. Xiaomi and its Poco badge remained on major with over 26% of the market, but shed a smaller amount of money of share both of those in the fourth quarter of 2020 and the total year. And Samsung, inspite of its big drive for the Galaxy A and M sequence, didn’t budge appreciably past 20% in 2020.

Researchers were being optimistic about the outlook for 2021. Hope for a pandemic recovery was unsurprisingly front and heart, but the Indian market was also poised to grow thanks to 5G rollouts and the increase of homegrown models like Micromax and Jio. Regardless of whether or not the rest of the planet follows is one more tale — they have their have recoveries to imagine about, and organizations like Realme really don’t have as much sway in many elements of the earth.