Tissue products are everyday essentials that people often take for granted. Items like toilet paper, paper towels, and facial tissues have a fascinating journey that goes beyond their basic use. In Japan, where innovation blends with tradition, the production of tissue products emphasizes sustainability, quality, and a profound respect for nature.
The Japanese tissue industry places a strong focus on environmental responsibility and sustainability. This approach stems from the deep appreciation Japanese people have for nature. As a result, raw materials for tissue production are sourced in a manner that safeguards biodiversity, supports local communities, and ensures the long-term health of forests for future generations. Given the growing concerns over climate change, eco-conscious companies play a vital role in mitigating environmental challenges.
The path that tissue products take in Japan highlights how small, mindful decisions can drive significant positive change. Choosing brands that prioritize sustainability means more than just purchasing tissues—it is an investment in a greener future.
One of Japan’s leading tissue manufacturers is APP Group Japan, operating through its subsidiary, Universal Paper. Their well-known brands, including Hello, Sarasa, and Livi, offer more than just high-quality tissue products—they make a meaningful statement about environmental conservation. As APP Group Japan advances its sustainability initiatives, it continues to focus on responsible sourcing, conservation, and impactful environmental efforts.
Tissue manufacturers such as APP Group Japan obtain their raw materials from forests certified by organizations like the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC). This commitment ensures that their products align with responsible forestry practices.
Beyond manufacturing, APP Group Japan and its subsidiary, Universal Paper, are dedicated to making a tangible difference. The company channels a portion of its sales to support forest restoration efforts in Indonesia. Each purchase of Hello tissues or Sarasa paper towels directly contributes to reforestation initiatives.
In collaboration with the Belantara Foundation, APP Group Japan has planted and maintained 43,901 trees across 94 hectares over the past four years—an area equivalent to 94 soccer fields. Launched in 2020, this initiative, known as The Forest Restoration Project—SDGs Together!, focuses on replanting native trees and restoring degraded ecosystems.
This project has successfully reintroduced 32 species of native trees, including those at risk of extinction, such as Ramin and Balam. It also aids in the protection of species like Bunga Meranti, which is listed on the IUCN Red List of threatened species.
The journey of tissue products in Japan exemplifies how conscious choices can lead to substantial environmental benefits. By supporting brands committed to sustainability, consumers contribute to a healthier planet.
Thus, using Hello tissues or Sarasa paper towels signifies more than just hygiene and cleanliness. It supports reforestation, protects endangered species, and combats climate change—making a meaningful and positive impact on the environment.